Without a particular object onto which to pin their envy, the Pinterest boarder is instead forced to envy without discrimination, which may result in a deeper sense of inadequacy. This is not the same envy as may be inspired by the likes of Instagram, which leans more into the realm of flaunting than Pinterest’s anonymous format allows, but the faceless beauty of the Pinterest fashion board instead invites the envy of all. For those who may not fit those particular appearances, this creates a sense of envious reaching into the void. The fashion sectors of Pinterest have long been criticised for their lack of diversity, with the majority of the aesthetic relying on thin women or sculpted men to flaunt the trend of clothing to which one becomes a devotee. “Pinterest is not dissimilar to a museum” In this way, Pinterest is not dissimilar to a museum, albeit a museum without information cards.
Few pins have comments, and whilst some boards and some people have a decent following on Pinterest due to their achievement of aesthetic continuity and accomplished cultivation, it remains for the most part a community of silent observation and appreciation. One may create a series of boards for every potential event in their life, or these boards may be simply maintained by pictures which spark joy (my namesake board, which is private, exists for my personal enjoyment only, and has over 600 pins) without the desire to ‘blow up’, get noticed, or even be engaged with. Behind Pinterest many can maintain full anonymity without any desire to expose themselves beyond the curation of the aesthetically pleasing. Pinterest might be the final form of social media left that’s not reliant on aggressive algorithmic promotions of celebrities.
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